Global Brand Strategy: World-wise Marketing in the Age of Branding
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| Identifiers | |
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| ISBN | Palgrave Macmillan 1349949930 |
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Palgrave MacMillan is a global publishing company that specializes in academic texts and reference books. The company was founded in 1843 and is now headquartered in London, England. Palgrave MacMillan publishes books, journals, and electronic resources in a wide range of subject areas, including the humanities, social sciences, and sciences.
