Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Identifiers
ISBN	Kogan Page 0749482168
MPN	Kogan Page 48957226
Dimensions / Weight
Key Features
Dimensions The pixel dimensions of a display or image, expressed as width by height (e.g., 1920x1080). It indicates how many pixels are used to render the visual content and is commonly used for monitors, TVs, smartphones, cameras, and digital images.	235 x 160 x 15 mm
Edition A brief statement indicating the edition or version of a product, such as "Reprint", "New Edition", or a numeric edition number like "2nd edition". It identifies which specific release of the item is being referenced.	2nd Revised edition
Height The vertical dimension of a product measured from its lowest to highest point. It is expressed in a physical unit such as millimetres, centimetres or inches and applies to any item where height is relevant, including books, electronics, furniture and other objects.	235 mm
Imprint The name of the entity that publishes or distributes the product. It typically refers to a publishing house, imprint, or brand responsible for producing and releasing the item.	KoganPage
ISBN A unique identifier assigned to books and other printed publications, typically consisting of 10 or 13 digits. It may include hyphens for readability but is treated as a string value. The ISBN uniquely identifies a specific edition of a title across the publishing industry.	9780749482169
Languages A list of the natural languages in which a product is available or supported.	English
Number of pages The total count of individual pages contained in a book or printed publication. It represents the number of physical sheets that make up the product, regardless of layout or formatting.	240
Publisher The name of the entity that publishes or distributes the product, such as a book, magazine, or other media item.	Kogan Page Ltd
Spine width The linear measurement of a book’s spine from one edge to the other, expressed in units such as millimetres or inches. It indicates how thick the binding is and helps determine storage space, handling, and compatibility with shelving or protective covers.	15 mm
Weight The mass of the product expressed in a standard unit such as grams or kilograms. It represents how heavy the item is and can be used for shipping calculations, handling instructions, or consumer information.	371 g
Width The horizontal measurement of a product, expressed in a linear unit such as millimetres or inches. It indicates how wide the item is from one side to the other and is used for sizing, fitting, and compatibility purposes.	156 mm

Kogan Page is a global publishing company that specializes in business books. The company was founded in the United Kingdom in 1976, and has since expanded to include offices in the United States, France, and India. Kogan Page publishes a wide range of titles on business and management topics, and has been recognized as one of the leading publishers in its field.