Principles of Marketing

Identifiers
ISBN	Pearson 1292092483
Dimensions / Weight
Key Features
Author The individual or group credited with creating the main content of a product, such as a book, film, or other creative work. The value is a free‑text string representing the name(s) of the primary creator.	Philip Kotler
Edition A brief statement indicating the edition or version of a product, such as "Reprint", "New Edition", or a numeric edition number like "2nd edition". It identifies which specific release of the item is being referenced.	Edition Number 16; 16th edition
Format Indicates the physical or digital format in which a product is presented, such as "Hardback", "Paperback", "DVD", "Blu‑ray", "Vinyl", or other media types. The value may contain multiple comma‑separated items to represent combined attributes (e.g., "Hardback, Illustrated").	Paperback,
Publication date The calendar date on which the product was first made available to the public or released for sale. It is expressed as a full year, month, and day (YYYY-MM-DD) and can be used to filter or sort items by release period.	12 Mar
Publisher The name of the entity that publishes or distributes the product, such as a book, magazine, or other media item.	Pearson Education Limited
Weight The mass of the product expressed in a standard unit such as grams or kilograms. It represents how heavy the item is and can be used for shipping calculations, handling instructions, or consumer information.	1.424 g

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