Innovation Management and New Product Development

Identifiers
ISBN	Pearson Education Limited 1292133422
MPN	Pearson Education Limited 9781292133423
Dimensions / Weight
Key Features
Country of publication The nation in which a book or other published work was first released to the public. It indicates the country where the publication event took place, regardless of the author’s nationality or the publisher’s location.	UNITED KINGDOM
Dimensions The pixel dimensions of a display or image, expressed as width by height (e.g., 1920x1080). It indicates how many pixels are used to render the visual content and is commonly used for monitors, TVs, smartphones, cameras, and digital images.	(H) 247mm, (W) 188mm, (D) 36mm
Edition A brief statement indicating the edition or version of a product, such as "Reprint", "New Edition", or a numeric edition number like "2nd edition". It identifies which specific release of the item is being referenced.	6 New edition
Imprint The name of the entity that publishes or distributes the product. It typically refers to a publishing house, imprint, or brand responsible for producing and releasing the item.	Pearson Education Limited
ISBN A unique identifier assigned to books and other printed publications, typically consisting of 10 or 13 digits. It may include hyphens for readability but is treated as a string value. The ISBN uniquely identifies a specific edition of a title across the publishing industry.	9781292133423
Languages A list of the natural languages in which a product is available or supported.	English
Page count	672
Publication date The calendar date on which the product was first made available to the public or released for sale. It is expressed as a full year, month, and day (YYYY-MM-DD) and can be used to filter or sort items by release period.	Mon Sep 12 00:00:00 BST 2016
Publisher The name of the entity that publishes or distributes the product, such as a book, magazine, or other media item.	Taylor & Francis Ltd
Status	In Print
Target audience The group of people for whom the product is intended, such as children, adults, professionals, students, or specific educational levels. It helps consumers identify whether a product meets their needs and preferences.	Professional and scholarly
Weight The mass of the product expressed in a standard unit such as grams or kilograms. It represents how heavy the item is and can be used for shipping calculations, handling instructions, or consumer information.	1262 grams

Pearson Education Limited is a global education company, providing learning materials and services to students and teachers around the world. The company is headquartered in London, England, and operates in more than 70 countries. Pearson Education Limited offers a range of products and services, including textbooks, digital learning tools, assessment and testing services, and professional development programs.